Case Study: Marriott Rewards achieves a 6-point brand awareness lift among young travelers with Snapchat Snap Ads Long-Form Video

Marriott Rewards Snap Ads Long-Form Video hooked young travelers

Marriott Rewards, a leading hotel loyalty program, wanted to strengthen its connection with younger travelers (ages 21–34). To reach that audience on their preferred platform, Marriott partnered with Snapchat to produce “Six Days, Seven Nights,” a Snapchat‑exclusive influencer-led series following four creators exploring cities around the world.

Marriott ran a Snap Ads Long‑Form Video campaign using multiple short Top Snaps optimized for swipe‑ups, with brand presence up front and clear visual/verbal CTAs. The vertical, influencer-style creative plus targeted bidding on travel audiences delivered strong engagement: 934K total minutes viewed, an average play time of 39 seconds, and a +6‑point lift in brand awareness.

Marriott