Case Study: Marriott Bonvoy achieves 3.4x ROI and 25% more bookings with Snapchat

Marriott Bonvoy exceeds ROI target by 3.4x with Snapchat

Marriott Bonvoy, facing a difficult year of suppressed travel during the COVID-19 pandemic, sought to rekindle demand in the United Arab Emirates and Saudi Arabia by increasing awareness, consideration, and bookings. With travelers still eager to getaway, the brand needed an agile, high-impact channel to rebuild momentum and drive immediate business results.

Marriott deployed a multi-format Snapchat campaign — combining AR Lenses, Collection Ads, Story Ads, and Dynamic Ads for retargeting — to engage users across the funnel. The campaign outperformed competitor platforms, delivering 3.4x the ROI versus target, 35% higher ROI versus competitors in the region, and 25% more bookings in Saudi Arabia.

Marriott Bonvoy

Sofia Rovnova

Senior Manager, Performance Marketing