Case Study: Make Up For Ever boosts awareness, purchase intent and in‑store sales with Snapchat

Make Up For Ever drove awareness & sales for the launch of Rouge Artist Lipstick range through multi-format

Make Up For Ever partnered with Snap Inc. to launch its Rouge Artist Lipstick range and needed to drive awareness, excitement and in‑store footfall — even amid pandemic restrictions. The brand used bold, diverse creatives to reflect the collection and set a clear goal: build memorability and convert online interest into offline sales.

The campaign used a full‑funnel mix of AR and video: a product‑trial Snapchat Lens that let users try shades and redeem a free in‑store gift, influencer-led video ads to boost consideration, and “Try it now” creatives driving web conversions. In UAE and Kuwait the approach lifted ad awareness by 18pp and purchase intent by 8pp; the Lens alone delivered +9pp in action intent and +9pp in brand favourability, cost‑$0.36 per influenced person in Saudi Arabia, and converted 1.2k+ Sephora customers offline, contributing to +43% YoY sellout growth at Sephora and +116% growth in the lips category.

Make Up For Ever