Case Study: Make Up For Ever achieves 74% uplift in store visits and +12pp brand favorability with Snapchat AR Lens & Ads

Make Up For Ever Bridges Online To Offline With Snapchat AR Lens And Video Campaign

Make Up For Ever launched a Q4 2019 campaign to promote a new range of Setting Sprays and re‑energize its ULTRA HD line, with the dual challenge of educating users on makeup techniques and driving new customers into Sephora stores beyond its existing professional audience.

The brand used Snapchat AR Lens, Snap Ads and Story Ads—amplified by its in‑house artists—to blend entertaining education with a retail call‑to‑action. The mix drove strong funnel lift: AR experiences contributed to +10pp purchase intent and +12pp brand favorability, and the campaign generated 1,739 store visits (about 74% above the 1,000 target).

Make Up For Ever