Case Study: Maggi achieves 2.1M unique Snapchat reach and 10× average swipe‑up rate with Snapchat's Snap Ads Long‑Form Video

Maggi’s web series reached over 2M unique Snapchatters with Snap Ads Long-Form Video

Maggi, a Nestlé cooking‑seasonings brand, wanted to engage a younger, 18+ audience and encourage roommates to cook together. To do this it partnered with YouMiam to produce the web series "ToCookTaColoc" — a French Food Tour following young flatmates — and used Snapchat to drive awareness and video views.

Maggi ran Snap Ads Long‑Form Video with two top Snaps (one in Friends' Stories and one in Publisher Stories), keeping the brand visible from the first second to the last. The campaign reached 2.1 million unique Snapchatters and delivered a 10x average swipe‑up rate in France, significantly boosting brand recognition and engagement.

Maggi