Case Study: Maestro Pizza achieves 52% lower cost per app install with Snapchat Unified Attribution

Maestro Pizza cuts cost per app install by 52% with Snapchat

Maestro Pizza partnered with Snapchat to test a new approach for driving more efficient app installs in the MENA region. The challenge was to optimize their campaign performance to be better aligned with their mobile measurement partner's reported outcomes.

The solution implemented by Snapchat was Unified Attribution, which combines MMP signals with Snap's own first-party data. This provided a more unified view of performance for optimization. As a result, the campaign delivered a 52% lower cost per app install, as reported by Adjust, significantly improving acquisition efficiency for Maestro Pizza.

Maestro Pizza