Case Study: M·A·C Cosmetics achieves 2M virtual try‑on engagements and +15pt ad‑awareness lift with Snapchat

M.A.C Successfully Engages Snapchatters with a Virtual Try on Lens

M·A·C Cosmetics faced a rapid shift in shopper behavior in 2020 and needed to replicate the in-store try-on experience remotely to stay connected with customers. The brand turned to Snapchat to reach younger audiences and make product discovery and sampling possible from home.

M·A·C partnered with Snap to run Commercials and an AR Virtual Try‑On Lens for foundation, lipstick, mascara and eyeshadow in multiple shades, directing Snapchatters to product pages after sampling. The campaign reached 2 million Snapchatters, delivered an 87% average view rate and 82% completion rate, and lifted brand metrics—Ad Awareness +15 pts, Virtual Try‑On Awareness +7 pts and Action Intent among 25–34 year olds +10 pts.

M∙A∙C Cosmetics