Case Study: M·A·C Cosmetics achieves 1.3M AR try-ons and 17x lift in female purchases with Snapchat Shopping Lenses

M∙A∙C Cosmetics Finds Success with Shopping Lenses Built in Lens Web Builder

M·A·C Cosmetics, a global makeup brand celebrated for artistry and conscious beauty, wanted to extend its ethos and drive scalable product trials and sales by letting customers virtually try lipsticks. The challenge was to create an engaging, shoppable experience that reached a like-minded community and converted trials into purchases.

M·A·C used Snapchat’s catalog-powered Shopping Lenses built with Lens Web Builder to offer shoppable AR lipstick try-ons where users could swipe shades, view prices, and buy directly. The campaign drove 1.3M try-ons at under $0.01 per trial and, per Resonance and Conversion Lift studies, delivered 2.4x brand awareness lift, 9x purchase intent lift, and a 17x higher purchase lift among females versus norms.

M∙A∙C Cosmetics