Case Study: Lunar Way achieves 17% of total sign-ups and 62% cheaper installs with Snapchat

Lunar Way makes Snapchat its number one channel for customer acquisition

Lunar Way, a Denmark-based mobile banking app targeting millennials, set out to scale its user base by leveraging Snapchat as a primary acquisition channel. Their challenge was to drive efficient app installs and sign-ups from a younger audience in a crowded digital landscape.

They ran Snap Ads—short, native video ads with swipe-up links to the App Store—combined with smart targeting and ongoing optimization. In under six months Snapchat became their top paid channel, delivering 17% of total sign-ups while producing installs at 62% lower cost and sign-ups at 42% lower cost than the next best paid channels.

Lunar Way