Case Study: LOVOO achieves 14% more app installs and 12% more sign-ups with Snapchat

LOVOO & Snapchat: The Perfect Match for Better Full Funnel Performance

LOVOO, a market-leading dating app and innovation pioneer in German-speaking countries, needed to grow brand awareness and favorability with Gen Z while reaching its audience at scale. Seeking a platform that matched its modern social features and trendsetting image, LOVOO partnered with Snapchat to solve that targeting and brand-building challenge.

LOVOO ran a full-funnel campaign using Snap Ads, Stories and Commercials—optimizing for impressions at the top of the funnel and converting lower down to drive installs and subscriptions. The combined brand + direct-response approach delivered strong lifts: +14% app installs, +12% sign-ups, +14 pts ad awareness, +12 pts overall brand awareness and +5 pts association with “video dating”; exposure to multiple formats boosted ad awareness (+17 pts vs +9 for a single format).

LOVOO

Maximilian Greif

Head of Performance Marketing