Case Study: Lounge Underwear achieves 3000% revenue growth with Snapchat

Lounge Underwear’s Snap Ads Drive 3000% Increase in Revenue with Male Consumers

Lounge Underwears, the lingerie brand founded in 2015, wanted to boost Valentine’s Day purchases and revenue on Snapchat, especially among men. The customer had struggled to communicate effectively with male audiences on other platforms and turned to Snapchat Ads to expand awareness and drive more conversions.

Snapchat supported Lounge Underwears with a multi-product campaign using Snap Ads and Story Ads, plus A/B testing, lookalike audiences, and purchase optimization. The result was a 20-point lift in brand awareness, 19-point lift in ad awareness, 14-point lifts in favourability and action intent, and a 2.51% lift in website purchases, with overall revenue up 1,076% year over year and male revenue increasing by 3,000%.

Lounge Underwears

Kiran Bains

Chief Marketing Officer