Case Study: Lounge achieves 440% lower cost per click and 460% increase in website traffic with Snapchat

Lounge sees 440% lower cost per click on Snapchat

Lounge, a global underwear and casual apparel brand, needed to scale website traffic from new audiences as the business rapidly grew. To find a differentiated, cost-efficient audience they partnered with Snapchat to improve performance and drive new customer acquisition.

Using Snap Ads and Story Ads plus the Snap Pixel, Lounge combined native, influencer-driven creative with targeting (Lifestyle Categories and Lookalikes) and event optimization to reach likely buyers. The campaign tripled view times, cut production costs, and delivered major efficiencies: ~60% of site traffic during the campaign came from Snapchat, with 440% lower cost per click, 550% lower cost per impression, a 460% increase in traffic vs other channels, and a subsequent 400% increase in campaign spend.

Lounge