Case Study: L’Oreal Paris achieves 2.4x ad awareness lift and stronger Gen Z intent with Snapchat

L’Oréal Paris Mascara Lifts Awareness & Intent with Snapchat Show Takeover & Integration

L’Oréal Paris brought its Voluminous Original mascara to Snapchat in Q1 2021 with the challenge of reaching beauty and fashion enthusiasts at scale and proving the brand is inclusive and relevant—especially to Gen Z—by driving awareness and authentic brand association among Snapchatters 13+.

The brand ran a Snapchat takeover with non-skip commercials and a custom integration in NBCU’s E! The Rundown on Discover, which more than doubled the norm for ad awareness (2.4x) and delivered a +9‑point lift in recommendation intent and a +10‑point lift in “L’Oréal Paris is a brand for me” brand imagery among Gen Z females. Polished, sound-forward creative with prominent logo and product placement further boosted ROAS and new-buyer performance.

L’Oreal Paris