Case Study: L’Oréal Men Expert boosts brand awareness, favourability and purchase intent with Snapchat

L’Oreal Men Expert successfully launched their new styling products via Snapchat - combining product education and awareness online and at the POS

L’Oréal Men Expert launched a new styling series in Germany and needed to drive both consumer education and high engagement online and at the point of sale. The goal was to let shoppers try looks virtually, spark conversation among friends, and convert that interest into store purchases.

They ran a Snapchat-first campaign using interactive Lenses, Snapcodes placed in 2,000+ dm stores, shareable filters, and Snap Ads/Commercials with retargeting. The campaign reached over 1.1 million Snapchatters (average Lens playtime 31.7s; in-store Snapcode sessions averaged 106s), achieved a 5.7% filter share rate (59% of total reach earned), and delivered strong brand lift: +6 points brand awareness, +6 points brand favourability, and +4 points purchase intent.

L’Oréal