Case Study: Lipton Ice Tea achieves 3.6% incremental sales lift with Snapchat Ads

Lipton Ice Tea Generates 3.6% Incremental Sales with Snapchat

Lipton Ice Tea, a PepsiCo soft‑drink brand known for its peach flavor, ran a summer campaign—“Faites le plein de soleil”—to boost top‑of‑mind awareness and drive supermarket sales among 15–24 year olds. The challenge was to reach this key demographic at scale during the summer season and convert awareness into incremental purchases.

PepsiCo and OMD France used Snapchat Snap Ads (full‑screen vertical video), A/B tested five creatives to reduce fatigue, and employed Snap’s optimization tools for steady delivery. The campaign reached 7.3M unique 15–24 year olds (78% of the target), lifted ad awareness by 6 points, and delivered a 3.6% sales increase for Lipton Ice Tea Peach, according to a LiveRamp sales‑lift study.

Lipton Ice Tea

Emilie Vantajol

Marketing Manager