Case Study: Lifesum achieves 78–90% lower app acquisition costs with Snapchat

Lifesum Sees Incredible Full Funnel Performance Using Multiple Formats on Snap

Lifesum, a global nutrition app helping millions with meal plans, trackers and personalized guidance, needed to scale installs, leads and in‑app purchases efficiently during a key January push. Their challenge was to drive measurable growth across the full marketing funnel while lowering acquisition costs.

They ran a full‑funnel campaign on Snapchat using multiple formats—Snap Ads, Stories and AR Lenses—combined with SKAdNetwork and Snapchat Advanced Conversion testing and close collaboration with Snap. The multi‑format approach and targeted optimization drove dramatic improvements: 78% lower cost per install, 80% lower cost per app lead and 90% lower cost per app purchase.

Lifesum

David Andersson

Performance Marketing