Case Study: Lidl achieves 4.9M reach and immersive AR engagement for Monsieur Cuisine launch with Snapchat

Lidl Takes Over Snapchat for a New Product Launch

Lidl promoted its flagship Monsieur Cuisine cooking robot—an intermittently available, high-demand store item—by tackling two challenges: ensure shoppers knew the launch date and generate excitement around the product’s new features to drive demand.

Lidl executed a Snapchat takeover the day before launch using immersive Camera and Discover formats: an AR Lens that quizzed users, previewed the robot in their kitchens with a countdown, and a non-skippable First Commercial in Discover. The campaign reached 4.9 million people in one day, with only 12% audience overlap (showing strong incremental reach) and an average Lens playtime of 17 seconds, delivering high engagement and clear impact on awareness.

Lidl

Mattias Boccardo

Digital Marketing Manager