Case Study: Liam & Co. achieves 5x ROAS with Snapchat Ads

Liam & Co. Achieves 5x ROAS with Snapchat Ads

Liam & Co. is a Utah-based online fashion boutique that serves everyday women, busy moms and working professionals through a Shopify storefront and style inspiration. Facing the challenge of scaling sales and improving return on ad spend, the brand needed an efficient way to reach a broad female audience and convert browsers into buyers.

Liam & Co. deployed native Snapchat video ads using budget-friendly user-generated content and testimonials, targeted broadly to US women 18+, and optimized for purchases with the Snap Pixel. The approach delivered a 5x ROAS — a 65% lift versus other platforms — and provided audience and product insights from Snapchat Ads Manager that informed seasonal design and cross-channel targeting.

Liam & Co.

Ryan Wilson

Co Founder