Case Study: Level Shoes achieves 41% improvement in measured ROAS across web & app with Snapchat Conversions API

Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Level Shoes, a luxury multi‑brand footwear and accessories retailer in the GCC, needed stronger optimization, more robust targeting and improved measurement ahead of Ramadan to better attribute and scale performance across web and app channels.

They implemented Snapchat’s Conversions API (server‑to‑server) for web and app on top of their existing offline setup and ran a Brand Lift study alongside First Commercials. Post‑CAPI, app measured ROAS rose 19% and measured app purchase cost fell 36%; Web ROAS improved 171% from better cross‑platform matching, driving a combined 41% lift in measured ROAS for web and app and a 33% reduction in cost per online purchase. Brand metrics also improved (+5 pts Brand Awareness, +4 pts Ad Awareness, +9 pts Brand Favorability, +6 pts Action Intent) with 20% incremental reach.

Level Shoes

Zaid Al Dabbas

Senior Performance Marketer