Case Study: Lay’s achieves significant brand lift with Snapchat

Lay’s and Snapchat Teamed Up and Succeeded in Significantly Driving Brand Metrics Across the Board

Lay’s partnered with Snapchat to introduce new limited-time bold flavors in Saudi Arabia, aiming to drive awareness in a snacks category that had little diversification beyond classic flavors. The brand needed a way to hype the launch and reach the Saudi Arabian Snapchat audience with a fresh, attention-grabbing campaign.

Snapchat implemented a multi-product video ad strategy using Snap Ads and Commercials, reaching more than 6.8 million unique Snapchatters in Saudi Arabia. The campaign delivered measurable lifts, including +8 in Ad Awareness, +5 in Brand Favourability, and +7 in Action Intent among women, significantly improving brand metrics across the board.

Lay’s