Case Study: Lancôme achieves 6‑point lifts in brand and ad awareness and a 3‑point lift in consideration intent with Snapchat

Lancôme Propels Consideration with Fragrance Shoppers During Holiday

Lancôme partnered with Snapchat to promote Idôle Aura, a sun‑kissed addition to its Idôle fragrance line, with a holiday-focused push aimed at fragrance shoppers. The challenge was to cut through seasonal noise and increase both awareness and consideration for the new scent among target consumers.

Lancôme deployed striking creative—product shots and Zendaya imagery—across Snap Ads, Non‑Skippable Commercials and an AR Lens, using upfront branding, on‑screen messaging and celebrity overlays. The campaign delivered a 6‑point lift in brand and ad awareness, a 3‑point lift in consideration, outperformed Snap’s CPG norms (1.9× brand awareness, 3.4× consideration) and even drove incremental conversions despite conversion not being a primary KPI.

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