Case Study: Lacoste achieves 17x ROAS and +8-point action-intent lift with Snapchat AR Lens

Lacoste achieves x 17 ROAS using the AR Lens format and boost the action intent by +8 points on their new National Geographic collection

Lacoste partnered with National Geographic to launch a nature‑inspired capsule featuring four vividly colored animals and needed to reach 18–34-year-olds in France to build awareness and drive purchase intent. The challenge was to scale millennial reach while presenting a playful, immersive editorial experience that converts discovery into action.

They deployed a bespoke AR Lens that let users discover and try collection elements, amplified by Snap Ads to drive scale and funnel traffic to the Lens and product pages. The campaign delivered a 17x ROAS, a +16-point lift in ad awareness and a +8-point lift in action intent versus control, with broader improvements in consideration and conversion across tested items.

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