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Case Study: La Roche-Posay achieves +10-point product awareness uplift for Effaclar Duo+ and 5.6M reach with Snapchat
A Snapchat Case Study
La Roche-Posay boosts product awareness of Effaclar Duo by combining Snap Ads & Commercials
La Roche-Posay ran a two-week Snapchat campaign to raise awareness of its Effaclar Duo+ cream among 15–25 year-olds in France, aiming to reach that audience at scale in a brand‑safe environment while either driving website traffic or maximizing completed video views.
By combining Snap Ads for reach, 6‑second unskippable Commercials for completed views, and Collection Ads for site visits, the campaign reached 5.6M unique users (≈51% of reachable 15–25 Snapchatters in France), delivered 2.3M completed video views, drove 222K visits to laroche-posay.fr, and lifted product awareness by +10 points (+8 brand awareness, +6 ad awareness).
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La Roche-Posay
Cédric Weinland
Brand Business Leader