Snapchat
350 Case Studies
Case Study: La Redoute achieves efficient, high‑ROAS e‑commerce sales (58% of sales attributed; 6% lower CPA) with Snapchat Dynamic Ads
A Snapchat Case Study
La Redoute Leverages Dynamic Ads to Reach Snapchat’s Unique Audience and Generate Efficient Sales
La Redoute, a leading French mail‑order retailer and e‑commerce brand, sought to grow its customer base while keeping acquisition costs under control by reaching Snapchat’s unique, mobile-first audience during the winter sales season.
Using Snapchat Dynamic Ads to automatically generate product-focused creatives and optimize with first‑party data in Ads Manager, La Redoute drove efficient app purchases: 58% of campaign sales were attributed exclusively to Snapchat, CPA was 6% below target, 77% of sales came from users over 25, and ROAS was 58% higher for people aged 35+ versus 13–34 year olds.
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La Redoute
Anna Faure
Head of Social Media