Case Study: Kiabi boosts reach and purchase intent with Snapchat

Kiabi boosts ad awareness 50% with Snapchat

Kiabi, a French retailer, faced the challenge of standing out in a saturated fast fashion market during the competitive back-to-school season. To achieve this, they partnered with Snapchat for a full-funnel advertising campaign.

The solution implemented by Snapchat involved a multi-format strategy using high-impact takeover placements like First Story and First Commercial, alongside an AR Lens. This Snapchat campaign successfully lifted incremental reach by 73%, increased ad awareness by 50%, and drove a 4x increase in purchase intent, significantly exceeding the brand's performance benchmarks.

Kiabi