Case Study: Johnson & Johnson drives +33pt Ad Awareness and +23pt Product Awareness with Snapchat

Johnson & Johnson Inc. sees top-to-bottom funnel success for Clean & Clear®️

Johnson & Johnson Inc. tapped Snapchat to make Clean & Clear® the “go‑to” face care brand for Gen Z, aiming to build relevance and credibility around the newly launched Clean & Clear® Lemon line. The challenge was reaching a hard‑to‑reach teen audience and driving awareness of new formats and ingredients while improving overall brand perception.

Johnson & Johnson ran targeted Snap Ads and Commercials that matched the platform’s energetic environment, delivering over 30 million impressions at a $1.34 CPM, 104,000+ swipe‑ups, an average completed‑view cost of $0.01, and an 86% completion rate. A brand lift study showed strong funnel impact: +33 points ad awareness, +23 product awareness, +6 brand favorability and +8 purchase intent; the Snapchat placements were also ~50% more cost‑effective than comparable channels.

Johnson & Johnson