Case Study: JCPenney boosts ad awareness with Snapchat's holiday AR Lens

JCPenney boosts ad awareness by 7pt with Snapchat

JCPenney aimed to reinforce its cultural relevance with a new generation of shoppers during the holiday season. To address this challenge, the retailer partnered with vendor Snapchat, utilizing its AR Lens and platform for a social-first campaign that focused on user-generated content.

The solution implemented by Snapchat was the "America's Largest Holiday Family Photo Album" campaign, which invited families to use a Holiday Portrait AR Lens to create and share photos. This strategy leveraged humor and nostalgia to engage a multi-generational audience. The Snapchat campaign generated strong results, including a 7-point lift in ad awareness, an average camera playtime of 10.1 seconds, and a 1.6% share rate.

JCPenney