Case Study: Jazeera Paints achieves 47.5% uplift in offline sales and 44% more website visitors with Snapchat AR Lens

Jazeera Paints Used an Immersive Wall Painting Experience with Snapchat to Announce Their 2021 Colors

Jazeera Paints needed a fresh way to build brand awareness and introduce its 2021 color palette in a fun, memorable format that would help customers learn color names and codes and ultimately drive sales.

They launched a Snapchat augmented-reality Lens that let users apply paint to a living-room wall, paired with Collection and Story Ads to promote the colors. The campaign reached 1.1 million Snapchatters, drove a 44% increase in new website visitors versus the previous month, and produced a 47.5% uplift in offline product sales, while also uncovering a promising younger audience.

Jazeera Paints

Omar Mohsen

Digital Marketing Manager