Case Study: Jawwy By stc achieves a 5-point lift in brand favourability and drives online SIM sales with Snapchat AR Lenses

Jawwy By stc Achieves a 5 Point Lift in Brand Favourability and Drives Online Sales of its SIMs By Using AR

Jawwy by stc, a digital-first mobile plan from Saudi Telecom Company, needed a way to cut through heavy Ramadan competition and engage young, digitally savvy Saudi audiences during Ramadan and Eid to boost brand affinity and sales.

Jawwy deployed Snapchat AR Lenses at key daily Ramadan moments and then moved to an always-on AR strategy (two lenses monthly). The campaign reached 5.2M unique Snapchatters, lifted brand favourability by 5 points and a brand imagery attribute by 2 points, and drove nearly 3,000 online SIM sales (2,958 web conversions).

Jawwy By stc

Andrew Williams

VP Digital Sales & Communication