Case Study: Jaguar achieves 200K website visits and 4.7% lens engagement with Snapchat AR Lenses & Snap Ads

Jaguar leverages Snapchat’s AR lens and Snap Ads to drive website visits

Jaguar partnered with Snapchat to drive awareness and demand for the launch of the 2020 E‑PACE Engage Edition in Spain. The challenge was to generate hype, capture leads, increase visits to the website and showrooms, and ultimately convert interest into sales among a 25+ audience.

They created an interactive AR Face and World Lens that let users explore the E‑PACE’s exterior and interior and place the car in their surroundings, with a CTA to a landing page, and supported the lens with Snap Ads to boost reach. The campaign reached 1.25M unique users, achieved a 4.7% lens engagement rate and a 2.5% lens click‑through rate, and drove 200K website visits.

Jaguar

Adriana Botella

Comms & Experiential Manager