Case Study: Jabal Omar Development Company achieves 16-point brand awareness lift and 13-point favorability gain with Snapchat

Jabal Omar Sees An Increase in Brand Awareness from a Campaign Built Around Cultural Events

Jabal Omar, one of the largest development companies in Saudi Arabia based in Makkah, sought to boost brand awareness and deepen connections with its audience by celebrating the culture and heritage of Makkah around two key moments—Ramadan and Hajj. The challenge was to create respectful, immersive content that honored the holy city while resonating with both local and global audiences.

Partnering with Snapchat, Jabal Omar launched immersive Lens experiences—including the world’s first Double‑Portal Lens that moved users from the old city souks to a balcony view of the Kaaba, and a gyroscopic Hajj Lens that virtually placed users in the Haram mosque—promoted organically in Saudi and amplified globally via Snap Ads. The campaign drove a 16‑point lift in brand awareness and a 13‑point lift in brand favorability, with 22 million impressions, a 39‑second average playtime, 411K shares, and 261K saves.

Jabal Omar Development Company