Case Study: ITC Foods achieves 95% increase in brand association with Snapchat

ITC's YiPPee Noodles saw a 95% increase in brand association on Snapchat

ITC’s YiPPee! Noodles, aimed at the highly competitive 13–18 instant-noodle market, introduced “mood” packs with two flavour sachets to offer variety, convenience and better texture. The brand needed an engaging way to reach younger consumers and communicate these product benefits.

YiPPee ran a full-scope Snapchat campaign—Story Ads, Snap Ads and a biddable Lens—that created fun, interactive experiences and drove users to recipe content showcasing the dual flavours and non-lump texture. The campaign delivered strong engagement and lifts in key metrics, including a reported 95% increase in brand association on Snapchat and measured uplifts of +6 in ad awareness, +16 in brand association and +5 in brand awareness.

ITC Foods

Anushree Ghosh

Head of Digital