Case Study: Intermarché achieves 67% more swipe-ups and 59% lower Cost Per Install with Snapchat

Intermarché recruits new users for its mobile app and accelerates mobile sales with Snapchat

Intermarché, a leading French retailer, relies on its branded mobile app for ecommerce, delivery or in-store pickup, loyalty rewards and marketplace offers. When France entered lockdown in March 2020, the retailer needed to keep driving app-based sales, protect in-store safety and maintain positive ROI, so it partnered with mobile agency Addict Mobile to find new users efficiently.

Working with Snapchat, Intermarché used Snap Ads with multiple creatives, targeted CTAs and promotional codes to drive downloads and signups. The campaign delivered a 67% increase in swipe ups and a 59% drop in Cost Per Install versus pre-lockdown, doubled click rates on ads, and allowed Addict Mobile to raise Snapchat spend 45% while preserving ROI — with the strongest returns coming from users aged 35 and over.

Intermarche

Frédéric Chacar

Head of Acquisition