Case Study: IMVU achieves 7X month-over-month app installs and 32% lower cost per install with Snapchat

IMVU increased app installs by 7X month-over-month

IMVU, an avatar-based social app, wanted to reach new, engaged users who would not just download but also spend on the platform. Their challenge was to drive high-quality installs at scale and improve return on ad spend.

Using Snapchat Ads Manager, IMVU ran its first App Install campaign with lookalike and predefined audience targeting and a series of Snap Ads combining user-generated and brand creative with strong CTAs. The campaign delivered a CPA 29% below target, a 7X month-over-month increase in installs and a 32% lower cost per install than other channels, enabling IMVU to expand into new markets and test more creative.

IMVU