Case Study: Ideal of Sweden doubles ROAS during Cyber Week with Snapchat

Ideal of Sweden doubles ROAS during Cyber Week with Snap Ads

Ideal of Sweden is a Swedish fashion and lifestyle brand known for premium, mix-and-match cell phone accessories. Facing the challenge of scaling sales and increasing purchases during Cyber Week, the brand partnered with Snapchat to reach high-purchase-intent audiences across multiple markets.

Using targeted Snap Ads in a multi-funnel approach—with styled product shots and clear branding across three campaign levels run before, during and after Cyber Week—Ideal of Sweden expanded into 16 markets (notably Germany, Sweden, the Netherlands and Norway). The campaign delivered 2x higher ROAS than business-as-usual campaigns and a 744% increase in peak daily run rate versus the previous six months, while also penetrating previously low-impact regions.

Ideal of Sweden

Ioannis Partheniou

Head of Paid Social