Case Study: ZAFUL achieves 30% higher ROI and 20% lower CPI with Snapchat

How Snapchat Drove up Return on Investment 30% for Shopping App ZAFUL

ZAFUL, a leading eCommerce brand for women’s fashion, sought to reach the right female audience on Snapchat and drive app installs while lowering acquisition costs. Their challenge was to scale profitable user acquisition across new regions without sacrificing return on ad spend.

They used upbeat full‑screen video creative with clear calls to action and popular product categories, combined with Minimum ROAS bidding and multi‑country targeting. The approach cut cost‑per‑install by about 20% versus goal and increased ROI by 30%, becoming one of their most profitable acquisition strategies.

ZAFUL

Xie Yu

Overseas Advertising Manager