Case Study: Yubo achieves millions of efficient global installs and 60% lower CPI with Snapchat

How Snapchat became one of the top sources of acquisition for the Gen Z app, Yubo

Yubo, a Gen Z social app with millions of daily users, needed to scale installs globally while keeping cost per install (CPI) low and reaching key audiences (notably iOS users in the U.S. and LGBTQI+ communities). The challenge was to unlock growth in new markets and expand reach without inflating acquisition costs.

By adopting Snapchat’s full ad suite, Yubo ran Multi‑Country Targeting to deliver thousands of installs across 50+ countries and achieve a 60% lower CPI versus single‑market campaigns. Leveraging the Snap Audience Network increased installs by 49% and cut average CPI by ~40%, with Snapchat ultimately driving 46% of paid installs. An AR Pride Lens generated 7M impressions (~3M unique users) with 15s average playtime and an in‑ad Install button to convert interest into downloads, enabling efficient, large‑scale growth with strong lifetime value.

Yubo

Allison Feuvrier

Head Of Growth