Case Study: Mentos achieves a 7-point lift in ad awareness and 300M impressions with Snapchat

How Mentos raised awareness on Snapchat

Mentos sought to raise awareness for its "Fresh Connections" positioning—encouraging people to use Mentos to connect with friends by sharing "CompliMentos™"—and targeted National Best Friends Day as a cultural moment to generate broad awareness. The challenge was to create a fun, shareable campaign that would drive visibility and engagement across a wide U.S. audience.

Mentos ran Snapchat National Filters across the U.S. that celebrated positivity and friendship, following Snapchat creative best practices with a prominent logo, contextually relevant phrases, and refreshed creative throughout the day to keep users returning. The campaign generated 300 million impressions, an 11.76% share rate, and delivered a 7-point lift in ad awareness.

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