Case Study: Tamatem achieves 54% lower Cost Per Install and 20% lower Cost Per Purchase with Snapchat SKAN campaigns

How Battle of Kings Won The Battle of Installs with Snap SKAN Campaign

Tamatem, a Jordanian games publisher that creates Arabic-language titles for the MENA market and beyond, needed a reliable user-acquisition channel and a way to scale effectively under iOS privacy changes. For its strategy title Clash of Empire: Global War, the team sought a testing ground for creative and campaign structure to drive both installs and in‑app purchases.

By making Snapchat its primary UA platform and running a multi-product, test-and-learn SKAdNetwork strategy—using Snap Ads, Story Ads, creative split-testing and a Snap Business Profile—Tamatem improved SKAN reporting and optimization. The campaign delivered standout results: 20% lower Cost Per Purchase versus other platforms and 54% lower Cost Per Install versus non‑SKAN activity, prompting increased investment and expansion into full-funnel Snapchat formats.

Tamatem

Shobhit Sajwan

User Acquisition