Case Study: TRUFF achieves 34.7% higher ROAS and dramatically lower acquisition costs with Snapchat

Hot sauce brand TRUFF achieves massive ROI on Snapchat

TRUFF, a luxury truffle-infused hot sauce brand that quickly went viral, aimed to reach new customers profitably and engage Snapchat users who communicate closely with friends and family. Their challenge was scaling efficient customer acquisition on Snapchat while maintaining strong creative resonance across stages of the funnel.

They used quick iPhone-shot video and Snap Publisher to launch Video Ads and Story Ads, favoring raw footage for prospecting and more polished creative for retargeting, and applied goal-based bidding—starting with Target Cost to test creatives, then switching to auto-bidding to scale. Compared with other platforms, Snapchat delivered a 161.54% lower CPM, a 71.24% decrease in cost per page view, a 30.52% decrease in cost per purchase, and a 34.67% increase in ROAS, prompting TRUFF to shift more budget to Snap.

TRUFF