Case Study: Hopper achieves 4× flight booking rate and 50% lower CPI with Snapchat radius targeting

Hopper used radius targeting to boost high quality user acquisition

Hopper, an airline‑booking app that uses predictive algorithms to help users find the best time to fly, wanted to drive more engaged millennial users who would not just install the app but actually watch routes and book flights. The challenge was reaching people likely to use specific airports as travel hubs and convert them into high‑quality users.

Hopper partnered with Snapchat to run radius targeting around airports and serve geographically relevant creative—route‑specific static ads that prompted users to swipe up to download and watch particular flights. The campaign delivered stronger engagement and efficiency: Snapchat users were 37% more likely to watch a route, had a 4x higher booking rate from watchers, cut cost per install by 50%, and enabled Hopper to scale spend on Snapchat fivefold.

Hopper