Case Study: Home Chef achieves +7.7pt brand awareness lift and a +4.3% lift in meal kit purchases with Snapchat

Home Chef partners with Snapchat to drive brand awareness and conversion outcomes

Home Chef, a subscription meal-kit delivery service, partnered with Snapchat to test the platform’s ability to drive both brand awareness and direct-response outcomes ahead of peak season. The company’s challenge was to acquire new customers and capture rising demand for meal kits while measuring both upper-funnel and lower-funnel impact.

Home Chef ran a multi-ad strategy (Snap Ads and Story Ads) to a broad US 18+ audience built from pixel-purchase and CRM lookalikes plus past meal-kit purchasers, testing upper-funnel (swipe-up) and lower-funnel (purchase) bid objectives via multi-cell brand lift and conversion lift studies. Both approaches produced conversion lift, with the lower-funnel strategy performing best: +5.4pt Ad Awareness, +7.7pt Brand Awareness, +3.6pt Purchase Intent and a +4.3% lift in meal kit purchases.

Home Chef

Brett Wagner

Director