Case Study: Homa Games achieves 10% higher ROAS and 13% lower CPI with Snapchat

Homa sees 10% higher ROAS from Snapchat vs. average of other paid networks

Homa Games, a Paris-based mobile game publisher known for top hyper-casual titles, needed to acquire high-quality users profitably for the launch of Idle World and to scale their business while benchmarking performance against other paid networks.

They ran Snap Ads with broad targeting and App Install optimization (Auto Bid/Max Bid), paired with bespoke Snapchat creative that was constantly tested and refreshed to avoid ad fatigue. Snapchat delivered stronger results than other networks—10% higher ROAS, 13% lower CPI, 4.5 percentage points better D1 retention and 10% higher ROAS on D3—helping Homa scale efficiently and drive meaningful revenue.

Homa