Case Study: H&M achieves a 9-point lift in Ad Awareness and 4.1M reach with Snapchat video ads

H&M Leverages Multiple Video Formats to Build Awareness at Scale

H&M, a global fashion brand that has positioned itself as an advocate for more responsible and sustainable practices, wanted to drive strong awareness of a new membership rewards program among customers in France. To reach this goal at scale and maximize both reach and video completion, H&M partnered with Snapchat to target the platform’s exclusive audience.

H&M ran a mix of complementary video formats—First Commercial for one-day mass reach, unskippable Commercials to secure high completion rates, and Snap Ads to extend overall reach—optimized for video views. The campaign reached over 4.1 million unique French Snapchatters, delivered an 85% average completion rate on Commercials, and produced a 9-point lift in Ad Awareness.

H&M