Case Study: HiSmile achieves a 20% lift in sales with Snapchat

A Snapchat Case Study

Preview of the Hismile Case Study

Hismile saw a 20% lift in sales using Story Ads and Snap Ads

HiSmile, a direct-to-consumer teeth-whitening and oral-hygiene brand, partnered with Snapchat to boost engagement and drive full-funnel sales. Faced with the need to scale quickly, deepen customer relationships, and improve purchase efficiency compared with other channels, HiSmile turned to Snapchat’s ad formats to reach and convert its audience.

Using Snap Ads and Story Ads plus Snapchat’s performance tools, HiSmile built information-rich, narrative creative to engage users and scale campaigns. The effort delivered a 15% increase in daily revenue, a 20% lift in sales, and a 20% lower cost per purchase versus other channels.


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