Case Study: Heineken achieves a 6pt boost in Old Mout brand awareness with Snapchat video products

Heineken Used Snapchat’s Video Products to Drive a 6pt Boost in Brand Awareness for Old Mout in the UK

Heineken ran a summer campaign in the UK to raise awareness and purchase intent for its Old Mout cider among 18–34 year olds. The challenge was to increase brand and ad awareness and drive action intent within this key demo ahead of the peak season.

Heineken deployed full-screen, sound-on Snap Ads and Commercials across Snapchat, following creative best practices. The multi-format approach delivered a +6pt lift in brand awareness, +9pt in ad awareness and +8pt in action intent, reached over 5.7M Snapchatters, generated 80,221 swipe-ups, achieved an 84% view-through rate on Commercials and a cost per completed view under £0.01.

Heineken

Jimmy Hughes

Social Lead