Case Study: Hard Rock International achieves 103% D7 & 109% D30 ROI lifts and 86% lower CPM with Snapchat

Hard Rock International, in partnership with yellowHEAD, hit the right chords with Snapchat audiences

Hard Rock International launched Hard Rock Blackjack Casino in 2020 and partnered with performance agency yellowHEAD to meet aggressive user-acquisition and ROI targets. After reviewing their mix, yellowHEAD identified underperforming channels and sought a scalable way to reach Hard Rock’s target audience more efficiently.

Working with Snapchat, yellowHEAD deployed Snap Ads and Story Ads optimized for app installs and purchases, using precision targeting and creative testing. The shift outperformed other paid channels—103% higher ROI at D7 and 109% at D30, a 138% higher CTR, and an 86% reduction in CPM—allowing Hard Rock to exceed revenue goals and scale cost-effectively.

Hard Rock International

Kresimir Spajic

Senior Vice President & Managing Director Online Gaming