Case Study: Gymshark achieves 100% more purchases and 2.5x lower cost of sale with Snapchat Story Ads

Gymshark successfully engages Snapchatters with Story Ads in its education-led conversion campaign

Gymshark, the fitness apparel brand founded in 2012, set out to launch a new sports bra collection with the specific challenge of educating female consumers on features and fit while driving conversions. With a large global social following and prior success on Snapchat, the brand needed an education‑led approach that would both inform shoppers and boost direct sales.

Gymshark used Snapchat Story Ads — six‑card narratives tailored by exercise and activity level — and a multi‑targeted strategy using Lookalike Audiences and Snap Pixel data to reach women 18–45 in the US, UK and CA. The campaign delivered 100% more purchases than forecast, 2.5× lower cost of sale and 2.5× lower cost per action versus forecast, making Snapchat its top-performing channel for purchases, CPA and revenue.

Gymshark

Aleesha Choda

Paid Social Executive