Case Study: Guerlain reaches 1.2M customers and 80% completion with Snapchat exclusive shows

Guerlain Reaches 1.2 million Customers Through Exclusive Shows on Snapchat

Guerlain launched its new Aqua Allegoria fragrance collection and needed a way to showcase its luxury, nature-inspired olfactive experience to a broad, style- and beauty-minded audience aged 12–50. The challenge was to create an exclusive, high-quality digital touchpoint that matched the product’s selectiveness and helped the collection stand out.

Guerlain ran a three-week premium Snapchat campaign using Snap Select, delivering six non‑skippable “Commercials” to a curated audience alongside poster and TV efforts. The campaign reached 1.2 million unique users and achieved an 80% average completion rate, effectively communicating the fragrance’s elegance and exclusivity.

Guerlain