Case Study: Gucci drives sales and positive ROAS with Snapchat’s first global AR shoe try-on

Gucci successfully engages Snapchatters and drives sales with first ever virtual shoe try-on activation on Snap

Gucci partnered with Snapchat to build awareness and excitement for a new sneaker collection by launching the platform’s first global augmented‑reality shoe try‑on. The brief was to create an engaging, realistic product experience that would drive attention and consideration for the four new styles.

Using Snap’s AR platform and SnapML, Gucci produced two Face+World Lenses (one per gender) showcasing two sneakers each, with an in‑Lens “Shop Now” button and promotion via the Snapchat camera and Snap Ads to AR. The activation reached 18.9 million unique users, kept Snapchatters engaged, generated in‑app purchases and delivered a positive ROAS—turning an awareness campaign into measurable sales.

Gucci